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The Choice Factory

Paperback • 2018 • 1. edition

The Choice Factory

By Richard Shotton

2 Ratings • 4.0 of 5

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About the book

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.The...Show more

Behaviourism, Behavioural theory

Book details

ISBN

9780857196095

Publisher

Harriman House Publishing

Published year

2018

Language

Edition

1

Original title

The Choice Factory

Format

Paperback

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Reviews · 0

2 Ratings • 4.0 of 5

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