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The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Paperback • 2004 • English • 1. edition

The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

By Virginia Postrel

1 Ratings • 5.0 of 5

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About the book

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the...Show more

Social and ethical issues
Popular beliefs and controversial knowledge
Social groups, communities and identities

Book details

ISBN

9780060933852

Publisher

HarperCollins

Published year

2004

Language

English

Edition

1

Original title

The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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