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Must-have The Hidden Instincts Behind Everything We Buy

Paperback • 2010 • English

Must-have The Hidden Instincts Behind Everything We Buy

By Geoffrey Miller

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About the book

Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and...Show more

Social and ethical issues
Social groups, communities and identities
Gender studies, gender groups

Book details

ISBN

9780099437925

Publisher

Vintage Books

Published year

2010

Language

English

Original title

Must-have The Hidden Instincts Behind Everything We Buy

Format

Paperback

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