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The Persuaders

Paperback • 2016 • 1. edition

The Persuaders

By James Garvey

0 Ratings • 0.0 of 5

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About the book

Almost every hour of every day, people will try to change your mind -- and they don't want you to notice, because none of it consists in giving you good reasons. You are nudged, anchored, and incentivized. Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association. Covert PR can start wars -- the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm...Show more

Social and ethical issues
Violence and abuse in society
Health, illness and addiction: social aspects

Book details

ISBN

9781785781001

Publisher

Icon Books Ltd

Published year

2016

Language

Edition

1

Original title

The Persuaders

Format

Paperback

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The Persuaders

The Persuaders

Paperback · 2015

Reviews · 0

0 Ratings • 0.0 of 5

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