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11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Hardcover • 1999 • English

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

By Len Weinreich

0 Ratings • 0.0 of 5

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About the book

What do Bailey's Irish Cream, Habitat, Vladivar Vodka, Wrangler Jeans and Goodyear tires have in common? Their ad campaigns have all been created by Leonard Weinreich. Using religion as a metaphor, the reader is accompanied on a pilgrimage to the icons of advertising agency/client relationships, their history and dynamics.By exposing shibboleths, heresies and silly dogma, readers will be initiated into the mysteries and find themselves better equipped to avoid damnation by irrational decision. E...Show more

Sales and marketing
Brands and branding
Online marketing / Social media marketing

Book details

ISBN

9780749428945

Publisher

Kogan Page

Published year

1999

Language

English

Original title

11 Steps to Brand Heaven The Ultimate Guide to Buying an Advertising Campaign

Format

Hardcover

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