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Decoded : The Science Behind Why We Buy

Paperback • 2013 • Norwegian Bokmål

Decoded : The Science Behind Why We Buy

By Phil. Barden

0 Ratings • 0.0 of 5

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About the book

In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. He deciphers the 'secret codes' of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by...Show more

Book details

ISBN

9781118345603

Publisher

New York : Wiley

Published year

2013

Language

Norwegian Bokmål

Original title

Decoded : The Science Behind Why We Buy

Format

Paperback

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0 Ratings • 0.0 of 5

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