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The disappearing product

Paperback • 2017

The disappearing product

By Chris Bilton

5 Ratings • 5.0 of 5

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About the book

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to reclaim their place in the creative economy. Marketing is situated in the context of social, cultural and technological change that has revolutionised the creative and media industries. Traditional broadcasters, publishers and record labels have bee...Show more

Book details

ISBN

9781785360749

Published year

2017

Language

Original title

The disappearing product

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

5 Ratings • 5.0 of 5

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