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Marketing Strategy For The Creative And Cultural Industries

Paperback • 2021 • English

Marketing Strategy For The Creative And Cultural Industries

By Bonita M. Kolb

2 Ratings • 4.5 of 5

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About the book

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the fi...Show more

Society and culture: general
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9780367419776

Published year

2021

Language

English

Original title

Marketing Strategy For The Creative And Cultural Industries

Format

Paperback

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Reviews · 0

2 Ratings • 4.5 of 5

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