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E-commerce: business aspects

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E-commerce: business aspects

E-marketing

Paperback • 2018 • 1. edition

E-marketing

By USA) Strauss Judy (University of Nevada Reno, USA) Raymond D. Frost (Ohio University, Alexa Fox

3 Ratings • 2.7 of 5

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About the book

E-Marketing is the most comprehensive book on digital marketing, covering all the topics students need to understand to "think like a marketer".The book connects digital marketing topics to the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The authors recognize that the digital landscape...Show more

E-commerce: business aspects

Book details

ISBN

9781138588363

Publisher

Taylor & Francis Ltd

Published year

2018

Language

Edition

1

Original title

E-marketing

Format

Paperback

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Reviews · 0

3 Ratings • 2.7 of 5

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