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Marketing for Cultural Organizations

Paperback • 2013 • English

Marketing for Cultural Organizations: New Strategies for Attracting Audiences

By Bonita M.

0 Ratings • 0.0 of 5

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About the book

<p>Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. </p><p>As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visito...Show more

Book details

ISBN

9780415626972

Published year

2013

Language

English

Original title

Marketing for Cultural Organizations

Format

Paperback

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