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Essentials of marketing communications 2

Paperback • 2011 • English

Essentials of marketing communications 2

1 Ratings • 5.0 of 5

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About the book

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting an...Show more

Economics, Finance, Business and Management

Business and Management

Sales and marketing management

Book details

Published year

2011

Language

English

Original title

Essentials of marketing communications 2

Format

Paperback

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1 Ratings • 5.0 of 5

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