The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Food and drink service industries
  1. Home
  3. Genres
  7. Food and drink service industries
Marketing for hospitality and tourism

Paperback • 1999 • English • 2. edition

Marketing for hospitality and tourism

By Bowen, John, Kotler, Philip, Makens, James C

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

9E-8, 0-13-080795-8, Kotler, Phil, Marketing for Hospitality and Tourism, Covers important principles and concepts that are supported by research and evidence from economics, the behavioral sciences, and modern management theory, and applies them through countless examples of situations in which real-life well-known and little-known companies assess and solve their marketing problems. The book covers: Service Characteristics of Hospitality And Tourism Marketing; The Role of Marketing in Strategi...Show more

Hospitality and service industries
Food and drink service industries
Hospitality, sports, leisure and tourism industries

Book details

ISBN

9780130807953

Publisher

Prentice Hall

Published year

1999

Language

English

Edition

2

Original title

Marketing for hospitality and tourism

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Introduction to Hospitality, Global Edition

Introduction to Hospitality, Global Edition

John R. Walker

Marketing Management

Marketing Management

Philip Kotler

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing

Marketing

Paul Baines

Essentials of tourism

Essentials of tourism

Chris cooper

Introduction to Hospitality

Introduction to Hospitality

John Walker

Tourism A Modern Synthesis

Tourism A Modern Synthesis

Stephen Page

Global Marketing

Global Marketing

Svend Hollensen

Tourism Management

Tourism Management

UK) Page Stephen J. (University of Hertfordshire

Strategic Management for Hospitality and Tourism

Strategic Management for Hospitality and Tourism

USA) Okumus Fevzi (University of Central Florida

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

USA) Morrison Alastair M. (Purdue University

Tourism the business of hospitality and travel

Tourism the business of hospitality and travel

Roy A. Cook

Retailing Management

Retailing Management

Michael Levy

Principles of Marketing

Principles of Marketing

Dr. Philip T. Kotler

Marketing Theory

Marketing Theory

Mastering Hospitality Management Modern Competencies and Approaches to Successful Hospitality Management

Mastering Hospitality Management Modern Competencies and Approaches to Successful Hospitality Management

Søren Brøns-Poulsen

Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

Philip Kotler,

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Marketing for hospitaliy and tourism

Marketing for hospitaliy and tourism

Philip R Kotler

Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

Kitler Bowen

The ethics of tourism

The ethics of tourism

Brent Lovelock

Current research in hospitality and tourism

Current research in hospitality and tourism

Trude Furunes

Marketing in travel and tourism

Marketing in travel and tourism

Victor T

Consumer behaviour in tourism

Consumer behaviour in tourism

John Swarbrooke

Foodservice Organizations A Managerial and Systems Approach

Foodservice Organizations A Managerial and Systems Approach

Marian C. Spears

Consumer behavior in tourism

Consumer behavior in tourism

John Swarbrooke

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Retail Marketing

Retail Marketing

Peter McGoldrick

Consumer Behaviorin Travel and Tourism

Consumer Behaviorin Travel and Tourism

Tourism Marketing Service and Quality Management Perspectives

Tourism Marketing Service and Quality Management Perspectives

Eric Laws