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Digital Marketing Strategy Create Strategy, Put it Into Practice, Sell More

Paperback • 2023 • English

Digital Marketing Strategy Create Strategy, Put it Into Practice, Sell More

By Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero

0 Ratings • 0.0 of 5

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About the book

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition an...Show more

Book details

ISBN

9781035311323

Publisher

Edward Elgar Publishing

Published year

2023

Language

English

Original title

Digital Marketing Strategy Create Strategy, Put it Into Practice, Sell More

Format

Paperback

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