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Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Paperback • 2015 • 1. edition

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

By Henrik Kubel

0 Ratings • 0.0 of 5

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About the book

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies d...Show more

Book details

ISBN

9781780675664

Publisher

Laurence King Publishing

Published year

2015

Language

Edition

1

Original title

Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

Format

Paperback

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