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Marketing ISE

Paperback • 2023 • English

Marketing ISE

By C. Shane Hunt, John E. Mello, George D. Deitz

15 Ratings • 4.8 of 5

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About the book

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal br...Show more

Sales and marketing

Online marketing / Social media marketing

Book details

ISBN

9781266269189

Published year

2023

Language

English

Original title

Marketing ISE

Format

Paperback

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Reviews · 0

15 Ratings • 4.8 of 5

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