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Marketing A Critical Textbook

Paperback • 2010 • English • 1. edition

Marketing A Critical Textbook

By Nick Ellis, Gavin Jack, Matthew Higgins, James Fitchett

3 Ratings • 5.0 of 5

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About the book

With a focus on introducing the key concepts of critical and alternative marketing, this text brings the real-world challenges and considerations of marketing to students. Both productive and positive, the approach taken offers other ways of looking at, and solving, marketing 'problems'. Using examples and case studies to illustrate and discuss major alternative and critical perspectives on the subject, it enables students to constructively question the conventional assumptions, concepts and m...Show more

Business ethics and social responsibility

Entrepreneurship / Start-ups

Book details

ISBN

9781848608788

Publisher

SAGE Publications

Published year

2010

Language

English

Edition

1

Original title

Marketing A Critical Textbook

Format

Paperback

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Reviews · 0

3 Ratings • 5.0 of 5

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