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Marketing Management

Paperback • 2022 • English

Marketing Management

By Philip Kotler, Kevin Lane

8 Ratings • 4.8 of 5

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About the book

<strong>Start thinking like a marketer with the gold-standard text for today's Marketing Management.</strong> <p><strong>Marketing Management,</strong> 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.</p> <p>Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focu...Show more

Economics, Finance, Business and Management

Business and Management

Book details

ISBN

9781292404813

Published year

2022

Language

English

Original title

Marketing Management

Format

Paperback

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Reviews · 0

8 Ratings • 4.8 of 5

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