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About the book
<strong>Start thinking like a marketer with the gold-standard text for today's Marketing Management.</strong> <p><strong>Marketing Management,</strong> 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.</p> <p>Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focu...Show more
Book details
ISBN
9781292404813
Published year
2022
Language
English
Original title
Marketing Management
Format
Paperback
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4 Ratings • 4.5 of 5
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