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English
Norway
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2007 • English • 3. edition
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About the book
This book is written for managers of cultural enterprises of all types, whether large or small, non-profit or commercial, local or international, part of the cultural industry or a creative venture. In addition to presenting basic marketing concepts, it discusses how these have traditionally been applied and, most importantly, how they apply to the specific context of culture and the arts. For cultural managers interested in marketing, this book offers an analytical framework and a series of ref...Show more
Book details
ISBN
9782980860218
Publisher
HEC Montréal, Carmelle and Rémi Marcoux Chair in Arts Management
Published year
2007
Language
English
Edition
3
Original title
Marketing Culture and the Arts
Format
Paperback
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