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Creativity, Communication and Cultural Value

Paperback • 2004 • English

Creativity, Communication and Cultural Value

By Keith Negus, Michael Pickering

1 Ratings • 4.0 of 5

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About the book

'There have been few critical engagements with the concept of creativity in recent years, so the authors provide an important contribution in drawing attention to what is arguably at the heart of much of what we most value in culture' <p>- <b><i> Douglas Kellner, University of California, Los Angeles</i></b></p> <p> <p><b><i>'In this important book, Keith Negus and Michael Pickering challenge commonplace assumptions about creativity and casual invocations of genius. They give comfort neither to ...Show more

Sales and marketing management
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9780761970767

Published year

2004

Language

English

Original title

Creativity, Communication and Cultural Value

Format

Paperback

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Reviews · 0

1 Ratings • 4.0 of 5

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