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English
Norway
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Paperback • 2017 • 1. edition
By UK.) Kerrigan Finola (Kings College London
1 Ratings • 5.0 of 5
About the book
The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.This...Show more
Book details
ISBN
9781138013360
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
Film Marketing
Format
Paperback
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1 Ratings • 5.0 of 5
