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Global Marketing A Decision-oriented Approach

Paperback • 2007 • English • 4. edition

Global Marketing A Decision-oriented Approach

By Svend Hollensen

0 Ratings • 0.0 of 5

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About the book

Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; celebrity branding; brand piracy; and viral marketing. Brand new case studies focus on globally recognised brands and companies operating in a number of countries, including IKEA, Philips, Nokia, Guinness and Cereal Partners Worldwide. All new video...Show more

Book details

ISBN

9780273706786

Publisher

Financial Times Prentice Hall

Published year

2007

Language

English

Edition

4

Original title

Global Marketing A Decision-oriented Approach

Format

Paperback

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