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English

Norway

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Global Strategy and Management

Paperback • 2019 • English

Global Strategy and Management : Theory and practice

By Paul N., Birgitte Grøgaard, Kirsten Foss

2 Ratings • 5.0 of 5

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About the book

This textbook addresses the most crucial strategic decisions and management challenges facing managers of multinational enterprises (MNEs) operating across different institutional settings and complex cultural contexts.How can managers of MNEs address pressures for local responsiveness and global integration? What are cultural and institutional differences and how do they impact the management of MNEs?How can managers create social capital across the MNE in the face of such differences? How can ...Show more

Book details

ISBN

9781788114851

Published year

2019

Language

English

Original title

Global Strategy and Management

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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