International Marketing

Paperback • 2017 • 1. edition

International Marketing

By Carl Arthur Solberg

8 Ratings • 5.0 of 5

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About the book

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. This practical text offers the reader insights into:The globalisation...Show more

International business

Book details

ISBN

9781138738058

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

International Marketing

Format

Paperback

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8 Ratings • 5.0 of 5

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