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English

Essentials of Global Marketing

Paperback • 2012

Essentials of Global Marketing

By Svend Hollensen

0 Ratings • 0.0 of 5

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About the book

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Book details

ISBN

9780273756545

Published year

2012

Language

Original title

Essentials of Global Marketing

Format

Paperback

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