Paperback • 2021 • English

Marketing Communications - A European Perspective

By Patrick De Pelsmacker

2 Ratings • 5.0 of 5

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About the book

Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitio...Show more

Sales and marketing

Advertising

Book details

Published year

2021

Language

English

Original title

Marketing Communications - A European Perspective

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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