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Marketing Research: An International Approach

Paperback • 2006 • English

Marketing Research: An International Approach

By Marcus J. Schmidt, Svend Hollensen

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About the book

This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.

Book details

Published year

2006

Language

English

Original title

Marketing Research: An International Approach

Format

Paperback

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