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Global Marketing

Paperback • 2025 • English

Global Marketing

By Svend Hollensen, Ana Bogdanovic

17 Ratings • 4.8 of 5

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About the book

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate ...Show more

Sales and marketing

Book details

ISBN

9781292440811

Publisher

Pearson Education, Limited

Published year

2025

Language

English

Original title

Global Marketing

Format

Paperback

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Other versions

Global marketing

Global marketing

Paperback · 2011

Global marketing

Global marketing

Paperback · 2014

Reviews · 0

17 Ratings • 4.8 of 5

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