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Marketing Communications A European Perspective

Paperback • 2013 • English

Marketing Communications A European Perspective

By Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh

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About the book

Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, intera...Show more

Sales and marketing
Online marketing / Social media marketing
Public relations

Book details

ISBN

9780273773221

Publisher

Pearson

Published year

2013

Language

English

Original title

Marketing Communications A European Perspective

Format

Paperback

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