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Sustainable Marketing

Paperback • 2014 • English

Sustainable Marketing

By Diane Martin, John Schouten

0 Ratings • 0.0 of 5

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About the book

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.

Economics
Sales and marketing management
Sales and marketing

Book details

ISBN

9781292040899

Published year

2014

Language

English

Original title

Sustainable Marketing

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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