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Brand Desire

Paperback • 2016 • 1. edition

Brand Desire

By Nicholas Ind, Oriol Iglesias

0 Ratings • 0.0 of 5

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About the book

Desire is big business. If companies can create true desirability for their brand, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering security and surprise. Consumers should feel secure when they buy and use a brand; ...Show more

Book details

ISBN

9781472936233

Publisher

Bloomsbury Publishing PLC

Published year

2016

Language

Edition

1

Original title

Brand Desire

Format

Paperback

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Other versions

Brand Desire

Brand Desire

Hardcover · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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