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Evil by Design: Interaction Design to Lead Us Into Temptation

Paperback • 2013 • English

Evil by Design: Interaction Design to Lead Us Into Temptation

By Chris Nodder

4 Ratings • 5.0 of 5

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About the book

How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it inc...Show more

Book details

ISBN

9781118422144

Publisher

JOHN WILEY SONS

Published year

2013

Language

English

Original title

Evil by Design: Interaction Design to Lead Us Into Temptation

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

4 Ratings • 5.0 of 5

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