Never mind the sizzle...where's the sausage? branding based on substance not spin

The 5 Types of Wealth A Transformative Guide to Design Your Dream Life

Sahil Bloom

Startup CXO

Matt Blumberg

Small business and entrepreneurship

David stokes

Brand New Brand - Restarting Your Business In a Time of Crisis and Transformation

Gestalten null

Point of purpose

Bård Annweiler

The Social CEO

Damian Corbet

Start your own f*cking brand

Maria Erixon

Trust Inc.

Matthew Yeomans

Strategic Corporate Social Responsibility

Debbie Haski-Leventhal

The Fix

Liam Vaughan

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

The Monocle guide to good business

Monocle

The new rules of marketing & PR

David Meerman

Who Cares Wins Why Good Business is Better Business

David Jones

The new rules of marketing and PR

David Meerman

Big Brand Theory

Sandu Publishing

Exploring entrepreneurship practices and pers…

Richard Blundel

Screw business as usual

Richard Branson

Brand Atlas

Alina Wheeler

The Unauthorized Guide to Doing Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

Des Dearlove

All marketers are liars

Seth Godin

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Wally Olins: The Brand Handbook

Wally Olins

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Branding For Dummies

Bill Chiaravalle

Brands

Marcel Danesi

Brand Sense

Martin Lindstrom

The Brand Gap

Marty Neumeier

Inte hur bra du är utan hur bra du vill bli en bästsäljare

Paul Arden

Buzzmarketing Get People to Talk about Your Stuff

Mark Hughes

Branding Business or just a Pretty Face?

Knut Birkeland

Building strong brands

David A. Aaker

Brand leadership

David A. Aaker

Positioning: The battle for your mind

Al Ries,

The 22 Immutable Laws of Branding

Al Ries

Cannibals with Forks The Triple Bottom Line of 21st Century Business

John Elkington

Keeping Customers in Good Times & Bad

Ronald A. Nykiel Ph.D

Thriving on chaos

Peters, Thomas J.