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The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Paperback • 2008 • English • 4. edition

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

By Jean-Noël Kapferer

0 Ratings • 0.0 of 5

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About the book

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic bran...Show more

Book details

ISBN

9780749450854

Publisher

Kogan Page Publishers

Published year

2008

Language

English

Edition

4

Original title

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Format

Paperback

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