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Branding Inside Out Internal Branding in Theory and Practice

Paperback • 2017 • 1. edition

Branding Inside Out Internal Branding in Theory and Practice

By Nicholas Ind

3 Ratings • 4.7 of 5

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About the book

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out c...Show more

Personnel and human resources management

Book details

ISBN

9780749478902

Publisher

Kogan Page

Published year

2017

Language

Edition

1

Original title

Branding Inside Out Internal Branding in Theory and Practice

Format

Paperback

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Reviews · 0

3 Ratings • 4.7 of 5

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