Taking Brand Initiative

Brand Management Co-creating Meaningful Brands

Michael Beverland

Nation Branding Concepts, Issues, Practice

Keith Dinnie

Corporate Rebels

Joost Minnaar

Point of purpose

Bård Annweiler

Strategic Brand Management A European Perspec…

Kevin J. Delaney

The Social CEO

Damian Corbet

Rockets and rebels

Monna Nordhagen

Designing Brand Identity

Alina Wheeler

Branding Inside Out Internal Branding in Theory and Practice

Nicholas Ind

Strategy

Bob De Wit

Digital Branding

Daniel Rowles

Branding

Michael Johnson

Start Me Up!

Gestalten

Integrated marketing communications

Chitty

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

E-Marketing

Judy Strauss

Taking the Lead

Eva Norrman Brandt

Brand Thinking and Other Noble Pursuits

Debbie Millman

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Big Brand Theory

Sandu Publishing

Brand Atlas

Alina Wheeler

Strategic Brand Management

Kevin J. Delaney

What is Branding? (Essential Design Handbooks)

Healey, Matthew

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Wally Olins: The Brand Handbook

Wally Olins

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Leadership Brands

Dave Ulrich og Norm Smallwood

Essentials of Corporate Communication

Brands

Marcel Danesi

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Branding Business or just a Pretty Face?

Knut Birkeland

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Positioning: The battle for your mind

Al Ries,

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Building Strong Brands

David A. Aaker