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Building Distinctive Brand Assets

Hardcover • 2018 • 1. edition

Building Distinctive Brand Assets

By au) Romaniuk Jenni (Research Professor

0 Ratings • 0.0 of 5

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About the book

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets. Building Distinctive Brand Assets is divided into three sections that capture the processes invol...Show more

Business strategy

Book details

ISBN

9780190311506

Publisher

Oxford University Press Australia

Published year

2018

Language

Edition

1

Original title

Building Distinctive Brand Assets

Format

Hardcover

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