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Wally Olins: The Brand Handbook

Hardcover • 2008 • English

Wally Olins: The Brand Handbook

By Wally Olins

1 Ratings • 5.0 of 5

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About the book

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into th...Show more

Book details

ISBN

9780500514085

Publisher

Thames Hudson Ltd

Published year

2008

Language

English

Original title

Wally Olins: The Brand Handbook

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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