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The experience economy

Paperback • 2011 • English

The experience economy

By B. Joseph, James H.

0 Ratings • 0.0 of 5

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About the book

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book <i>The Experience Economy</i> is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. <p>And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is n...Show more

Book details

ISBN

9781422161975

Published year

2011

Language

English

Original title

The experience economy

Format

Paperback

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