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English

Norway

Region is based on IP address

Strategic Brand Management A European Perspec…

Paperback • 2019

Strategic Brand Management A European Perspec…

By Kevin J. Delaney

0 Ratings • 0.0 of 5

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About the book

Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.

Book details

ISBN

9780273737872

Published year

2019

Language

Original title

Strategic Brand Management A European Perspec…

Format

Paperback

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