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Purple Cow

Paperback • 2005 • English

Purple Cow

By Seth Godin

2 Ratings • 5.0 of 5

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About the book

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, som...Show more

Book details

ISBN

9780141016405

Publisher

Penguin Books Ltd

Published year

2005

Language

English

Original title

Purple Cow

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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