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Social Media Marketing

Paperback • 2023 • English • 5. edition

Social Media Marketing

By Tracy L. Tuten

1 Ratings • 5.0 of 5

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About the book

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing...Show more

Sales and marketing

Book details

ISBN

9781529623819

Publisher

SAGE

Published year

2023

Language

English

Edition

5

Original title

Social Media Marketing

Format

Paperback

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Other versions

Social Media Marketing

Social Media Marketing

Paperback · 2017

Social Media Marketing

Social Media Marketing

Hardcover · 2017

Reviews · 0

1 Ratings • 5.0 of 5

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