Contemporary Brand Management

Brand Management Co-creating Meaningful Brands

Michael Beverland

markedsføringsledelse 10.utg

Runar Framnes

Marketing

Paul Baines

Managing and Organizations

Stewart Clegg

ISE Contemporary Management

Gareth Jones

Contemporary Management

Gareth R. Jones

Management control systems

Frank Hartmann

New Products Management

C. Anthony Di Benedetto

Contemporary Strategy Analysis

Robert M. Grant

consumer behavior

Karin M Esktrøm

Selling and Sales Management

David Jobber

Foundations of Marketing

John Fahy and David Jobber

Markedsføringsledelse Kort og Godt

Christian Oxholm Zigler

Practical Management Science

Wayne L.

Markeds Kommunikasjon

Lars E. Olsen

Consumer behaviour - european perspective

Margaret K., Søren Askegaard, Gary J., Michael R.

Contemporary direct and interactive marketing

Lisa Spiller

Marketing Management

Philip Kotler

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Introduction to modern marketing management

Fred Selnes

Consumer Behavior Science and Practice

Frank R. Kardes

Advanced Brand Management Managing Brands in a Changing World

Paul Temporal

Managing

Henry Mintzberg

Markedsføringsledelse

Philip Kotler

Markedsføring

Liss Hovland

Consumer behaviour

Håvard hansen

Marketing Management 12e

Kotler /

Product management

Lehmann

Branding

Christian Sinding

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Brand leadership

David A. Aaker

Unik nå, eller aldri

Jesper Kunde

Kotler om markedsføring

Philip Kotler

Understanding Consumer Behavior

J. Paul Peter