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Consumer Behavior Science and Practice

Paperback • 2011 • English

Consumer Behavior Science and Practice

By Frank R. Kardes, Thomas W. Cline, Maria L. Cronley

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About the book

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explore...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780538746861

Publisher

South-Western Cengage Learning

Published year

2011

Language

English

Original title

Consumer Behavior Science and Practice

Format

Paperback

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