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Business Market Management Understanding, Creating, and Delivering Value

Paperback • 2004 • English • 2. edition

Business Market Management Understanding, Creating, and Delivering Value

By James C. Anderson, James A. Narus

0 Ratings • 0.0 of 5

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About the book

For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for assessing customer value and a set of processes for translating knowledge of value into actionable marketing strategies and programs. Subject matter and examples draw on the authors' extensive management practice and academic r...Show more

Business studies: general
Business strategy
Business innovation

Book details

ISBN

9780131230095

Publisher

Pearson Prentice Hall

Published year

2004

Language

English

Edition

2

Original title

Business Market Management Understanding, Creating, and Delivering Value

Format

Paperback

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