Basics Fashion Management 02

Paperback • 2012 • English

Basics Fashion Management 02: Fashion Promotion Building a Brand Through Marketing and Communication

By Gwyneth Moore

0 Ratings • 0.0 of 5

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About the book

Fashion Promotion: Building a brand through marketing and communication by Gwyneth Moore examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. It is up to date, full of eye-catching outfits, celebrity models, designers and bloggers and full of useful, relevant information from leading figures w...Show more

Entrepreneurship / Start-ups

Brands and branding

Fashion and beauty industries

Book details

ISBN

9782940411870

Publisher

A&C Black

Published year

2012

Language

English

Original title

Basics Fashion Management 02

Format

Paperback

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