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How Brands Grow

Hardcover • 2010 • English

How Brands Grow

By Byron Sharp

1 Ratings • 5.0 of 5

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About the book

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore t...Show more

Book details

ISBN

9780195573565

Publisher

OUP Australia and New Zealand

Published year

2010

Language

English

Original title

How Brands Grow

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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