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© 2026 Bookis AS

English

Norway

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Nation Branding Concepts, Issues, Practice

Paperback • 2022 • English • 3. edition

Nation Branding Concepts, Issues, Practice

By Keith Dinnie

0 Ratings • 0.0 of 5

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About the book

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Book details

ISBN

9780367569891

Publisher

Routledge, Taylor & Francis Group

Published year

2022

Language

English

Edition

3

Original title

Nation Branding Concepts, Issues, Practice

Format

Paperback

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