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Brand Identity Essentials, Revised and Expanded

Paperback • 2019 • 1. edition

Brand Identity Essentials, Revised and Expanded

By Kevin Budelmann, Yang Kim

1 Ratings • 5.0 of 5

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About the book

Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's j...Show more

Graphic design

Book details

ISBN

9781631597084

Publisher

Rockport Publishers Inc.

Published year

2019

Language

Edition

1

Original title

Brand Identity Essentials, Revised and Expanded

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

1 Ratings • 5.0 of 5

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