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Designing Brand Identity

Paperback • 2013 • English

Designing Brand Identity

0 Ratings • 0.0 of 5

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About the book

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world...Show more

Book details

ISBN

9781118099209

Publisher

John Wiley Sons

Published year

2013

Language

English

Original title

Designing Brand Identity

Format

Paperback

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0 Ratings • 0.0 of 5

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