Principles of Integrated Marketing Communications

Foundations of Marketing

John Fahy

Marketing Management

Philip Kotler

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Principles of Strategic Communication

Derina Rhoda Holtzhausen

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Understanding Digital Marketing A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Damian Ryan

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

E-marketing

USA) Strauss Judy (University of Nevada Reno

Loose Leaf for Advertising and Promotion

Michael Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

The New Rules of Marketing and PR

David Meerman Scott

Digital Branding

Daniel Rowles

Strategic Advertising Management

Larry Percy

Marketing Theory

Principles of Marketing Scandinavian Edition

Anders Parment

Understanding Digital Marketing

Damian Ryan

Integrated marketing communications

Chitty

Principles of Marketing, Global Edition

Philip Kotler,

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Principles of Marketing

Philip Kotler,

Marketing Communications A European Perspective

Patrick de Pelsmacker

Effective Organisational Communication

Richard Blundel, Kate Ippolito, David Donnarumma

Essentials of Marketing

Paul Baines

Contemporary direct and interactive marketing

Lisa Spiller

Interested Marketing Communications: A Primer

Philip Kitchen

Essentials of marketing communications 2

Chris Fill

Advertising and Promotion

George Belch

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Principles of Corporate Communication

C. B. M. van Riel

Digital Marketing Excellence

Dave Chaffey

Principles and Practice of Marketing

David Jobber